e-M has become the exclusive licensee to produce the Official F1 interactive digital Race Programme (RP) for the 2021 season. With their partners The Logical Choice Group, e-M will be publishing 19 of the 23 race programs and are in discussion with the race promoters outside of the F1 race programme arrangement.

The Official F1 fully interactive, immersive, and free digital race programme (RP) was launched for race one in Bahrain 26th – 29th March.

Live link

The RP will be supported by an omni-channel marketing promotional strategy that includes banner advertising on the official website, EDMs to the F1 database over the course of the race weekend, product and content advertising across the official F1 social media channels and digital promotion from F1 teams and selected official sponsors.

With such a far-reaching promotional strategy and a ‘freemium model’, it is anticipated that the official F1 race program will be instantly adopted and shared by the huge number of F1 fans both on and off the circuit.

Users are exposed to editorial content within the magazine’s ecosystem through text that is enhanced with technological engagement via touch, video, sight and sound. Advertisers are able to leverage these features to enhance advertisements utilising cross-media assets that would otherwise not be possible within a traditional print magazine environment.

Race program will be available via web browser and a bespoke Official F1 race program app.

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