Equipment, not clothing. Across more than 45 years, more than 400 Olympic and World Championship medals, and 25 patents, ASSOS protocol remains steadfast: DESTROY, RESET, IMPROVE. Whether it’s developing our own textiles, stress-testing prototypes with WorldTour athletes, or refining a product over the course of several years, the merging of total comfort and technical performance remains the ace – stitched into every item bearing the name ASSOS. Sponsor Yourself.