November 13th, 2023

The One in Vegas

Say Vegas and you think of clichés. The neon lights on the Strip, the slot machines and roulette tables, the non-stop partying and the over-the-top hotels: even those who have never been to Nevada’s most famous city can picture its most characteristic features.

But Vegas is not just casinos, bottomless margaritas and Elvis impersonators. Vegas is a city built on adrenaline, a place that lives on emotions, a 24-hour show: it is a natural home for those seeking thrills, for those who want to push the boundaries of what is possible – it is a natural home for Formula One.

Say Vegas and you think of clichés, but there’s a lot more than that to discover: as we head west for one last time this season, we step into the unknown, towards a new circuit, a new paddock, a new way of doing things for the sport, the drivers, the spectators. What happens in Vegas is on display for the whole world: a Saturday night race; the chequered flag at the stroke of midnight; new ceremonies that challenge the status quo, that dare to be new, that dare for daring’s sake. It’s a new page for our sport, and we embrace it with curiosity, with enthusiasm, to see what’s on the other side of the fence: to see the things that will work, those that won’t, those we will change for next year. In this regard, Vegas is the embodiment of Formula One: always pushing the envelope, always trying to find something different to achieve greatness.

Our team head to Vegas to experience Formula One in a special sauce, but with the same commitment, determination and professionalism we display at every race: once the racing starts, no amount of Elvises and Wedding Chapels can distract us from our task. We’ll be there, racing our heart out, showing the world what we can do: place your bets, and put your chips the red and black this weekend.