February 22nd, 2021

Sauber Motorsport names Zadara as Official Cloud Supplier

Sauber Motorsport, which manages and operates the Alfa Romeo Racing ORLEN entry in the Formula One world championship, has named Zadara, the US-based leader in edge cloud services, as the team’s Official Cloud Supplier. This partnership marks a new first in the sport’s history as the first of its kind forged 100% virtually as the 2020 pandemic unfolded. Never before had a technology partnership been developed entirely over digital channels, including the technical architecture assessment and design – a partnership truly engineered in the cloud.

In a sport where every millisecond matters, the ability to access real-time data for instantaneous analysis is critically important. With hundreds of sensors continuously collecting telemetry data on the cars, the track and the drivers during every session, Zadara’s edge cloud technology will enable Alfa Romeo Racing ORLEN to maximise its race weekend performance with cloud capabilities delivered at the edge.

The team’s engineers rely on increasing amounts of data produced by each car during race weekend. These volumes of data inform research and development, engineering modifications, and race strategy. With this partnership, Zadara’s cloud services will dramatically streamline Sauber Motorsport’s cloud infrastructure, while enhancing performance and improving latency, making race data readily available.

Zadara branding will adorn the Alfa Romeo Racing ORLEN C41’s bodywork, with the American company’s logos also featured on the drivers’ and crew overalls during the 2021 season.

Nelson Nahum, CEO of Zadara: “Formula One begins long before you get to the track, with the engineering and design of the car. Engineering relies on massive amounts of data, collected in locations around the world. This data is also needed for split-second decisions made during the race. We are proud to be Alfa Romeo Racing ORLEN’s Cloud Supplier and are excited for this race season.”

Frédéric Vasseur, Team Principal Alfa Romeo Racing ORLEN and CEO Sauber Motorsport AG: “Data plays an ever-important role in what we do at Sauber Motorsport. Being able to make data-driven decisions in near real-time, and having a cloud technology partner like Zadara to ensure data from our cars and drivers is captured, secured, and transported to the right place at the right time, means this is a partnership we not only value but depend on to deliver performance on and off the track.”