Racing in style: Alfa Romeo Racing ORLEN to wear CODE-ZERO on and off track
Alfa Romeo Racing ORLEN will race in style in 2021 and beyond after signing a new multi-year partnership with fashion and lifestyle specialist CODE-ZERO. The sportswear brand will dress the Alfa Romeo Racing ORLEN team both on track, with an exciting range of technical gear, and on the road, with their trademark stylish casual wear.
CODE-ZERO takes inspiration from the innovations brought on by global yacht racing, in which it is an established supplier, applying the tenets of technical clothing to the similarly technology-driven world of motorsports: the result is a crossover look between sport and casual wear, integrating high performance clothing into a 24/7 lifestyle.
The full range of kit worn by the team will be available for all fans to purchase on the brand-new CODE-ZERO online store, coming soon, on which fans will be able to browse the full collection, as well as a wide range of stylish accessories.
Frédéric Vasseur, Team Principal Alfa Romeo Racing ORLEN and CEO Sauber Motorsport AG: “Our team takes great pride in our style and the partnership with CODE-ZERO will help us burnish our credentials in this regard. CODE-ZERO’s style and technical prowess, refined through their participation in global yacht racing, are a perfect match for our team and we are looking forward to wearing their clothes with pride, trackside and as we travel.”
Marc Blees, CEO at CODE-ZERO: “’Speed is your friend’ – this counts for motorsport, as well as for yacht racing, where we originally come from. Speed is everything, same as the smallest detail which will make the difference: this will feature in the collections we developed for Alfa Romeo Racing ORLEN. The collections are endorsed by professional sailors so the ’21 collections will be inspired by the drivers. We’re proud to act on the highest level in racing with a well-organized team, and with Kimi, Antonio and Robert we have an incredible mix of experience and youthful enthusiasm to draw from.”
The iconic logo of CODE-ZERO will feature on the Alfa Romeo Racing C41’s crash structure and sidepods, as well as, obviously, on the CODE-ZERO-styled team wear.