Own the moment with Alfa Romeo Racing ORLEN and The Memento Group
Sauber Motorsport AG, which operates the Alfa Romeo Racing ORLEN entry in the Formula One world championship, is giving its fans one more way to get closer to the team as it unveils a new partnership with The Memento Group, owners of the official Formula One memorabilia platform, F1 Authentics.
The agreement with the UK-based sport licensing and retail business will allow Alfa Romeo Racing ORLEN fans to access exclusive items of team and driver memorabilia, including race-used and replica car parts, race wear and helmets. For the first time ever, fans will be able to purchase current racewear and unique items, all guaranteed for authenticity and provenance.
On its online platforms and at Paddock Club boutiques at Grand Prix events around the world, F1 Authentics’ range also includes re-engineered items, producing unique upcycled products that allow Formula One fans to really own the moment.
The team’s authentic licenced memorabilia and products are available on www.F1Authentics.com now.
Frédéric Vasseur, Team Principal Alfa Romeo Racing ORLEN and CEO Sauber Motorsport AG: “Our mantra when it comes to our fans is ‘get closer’ and this is a philosophy that is shared with The Memento Group. With their products, they are bringing fans closer to our team and allowing them to own a piece of our team’s history. We are delighted to launch this partnership and be able to offer our fans authentic merchandise as well as latest team memorabilia from the race track.”
Barry Gough, CEO, of The Memento Group: “Sauber, in their guise as Alfa Romeo Racing ORLEN, is a unique team bringing with it great history in the sport through an exciting new rebrand and driver lineup. With this announcement they are giving fans, sponsors and commercial partners the opportunity to join them on their journey through the grid by granting exclusive access to authentic merchandise, the latest team memorabilia and bespoke re-engineered products, direct from the race track. The Memento Group’s mission is to bring fans and their teams closer together with the best products available anytime, online and at the right price. We are delighted that Alfa Romeo Racing ORLEN has agreed to join us to achieve this using the home of F1, F1Authentics.com.”