Life through racing-tinted lenses: Alfa Romeo Racing ORLEN extends its partnership with CARRERA EYEWEAR
Sauber Motorsport, which manages and operates the Alfa Romeo Racing ORLEN entry in the Formula One world championship, will extend its successful partnership with eyewear specialist, CARRERA, for a fourth successive season. The Italian eyewear brand will celebrate this relationship with the unveiling of an exclusive new Special Edition collection that combines design with technology and functionality.
The new HYPERFIT 16/CSE, which has been designed as part of the collaboration with Alfa Romeo Racing ORLEN, has a twofold nature: an optical frame and a pair of sunglasses designed for a dynamic and thrill-seeking lifestyle, staying true to the brand’s origins rooted in the world of sports and featuring bold and distinctive design details. HYPERFIT 16/CSE stands out with its iconic rubber hinge that makes the glasses virtually break-proof in case of impact, while offering ultra-flexibility, increased and comfortable grip and a design that naturally adjusts to any face shape.
This latest eyewear piece will feature the iconic Alfa Romeo Racing logo at the edge of the tips and will be launched with a global promotional campaign featuring the team’s drivers, Kimi Räikkönen and Antonio Giovinazzi. CARRERA will celebrate the extension of this long-term partnership and the launch of the Special Edition HYPERFIT 16/CSE with a collection of content pieces that will be released during the season – both online and in stores.
The Special Edition HYPERFIT 16/CSE is a perfect fit for any circumstance, within the paddock or anywhere in the world – and that`s why the Alfa Romeo Racing ORLEN team elected to use it as official eyewear for the Race Team.
The HYPERFIT 16/CSE will be available at selected optical stores from April onwards.