March 23rd, 2023

Legends to be told: the first official Formula One Exhibition launches in Madrid

Sauber Group is a proud contributor to the world’s first official Formula One Exhibition, which opens in Madrid tomorrow and will travel the world to reach fans all over the globe.

The highly anticipated display spans across six purpose-built rooms, created in collaboration with award-winning curators, artists, and filmmakers. Designed to deliver an unforgettable experience to everyone, from avid followers to younger fans and families, the exhibition walks through the incredible history of Formula One, featuring a wide range of contributions from the sport’s most renowned teams and personalities – each of them carrying an extraordinary legend within itself.

With a remarkable motorsport legacy of its own, closely intertwined to Formula One for over three decades, Sauber Group proudly gave its contribution to the exhibition, offering its knowledge and expertise to provide visitors an insightful overview in the section devoted to aerodynamics.

Combining impressive audio-visual design, rare visual content, educational displays, sculptures, and iconic Grand Prix cars from all eras, the Formula One Exhibition will open on 24th March at the renowned IFEMA Madrid, and will run for several months.