November 13th, 2020

IQONIQ joins Alfa Romeo Racing ORLEN to help fans #GetCloser to the team

Sauber Motorsport, which manages the Alfa Romeo Racing ORLEN entry in the Formula One world championship, is launching a new partnership with IQONIQ, the new fan engagement platform, to fulfil its pledge to bring fans closer to the team. IQONIQ will become Alfa Romeo Racing ORLEN’s exclusive Fan Engagement Partner for 2021 and beyond.

The IQONIQ brand will be seen on the helmets of the Pit Crew, on the lower part of the sidepod on the Alfa Romeo Racing ORLEN cars and will be present throughout the Alfa Romeo Racing ORLEN team environment.

The IQONIQ app will bring fans customised Alfa Romeo Racing ORLEN content, behind-the-scenes access and unique opportunities to interact with Kimi Räikkönen, Antonio Giovinazzi and other team personnel and much more – all on one platform. This approach will provide fans with a one-stop-shop to follow the team, connect with other fans and access exclusive opportunities to win team experiences.

The partnership with IQONIQ reinforces Alfa Romeo Racing ORLEN’s commitment to bring fans closer to the team, a concept that drives our effort from social media to trackside. IQONIQ will provide a special window from fans all over the world to have a direct line of contact with the team and to join a worldwide community of Alfa Romeo Racing ORLEN supporters.

Kazim Atilla, Chief Executive Officer, IQONIQ: “
Partnering with the Alfa Romeo Racing ORLEN team marks another huge step in our plans to be the number one fan engagement platform for sport and entertainment. Through partnerships like this, we are actively reimagining the way fans can get the most from their favourite teams and drivers, creating a more engaging relationship and rewarding fan loyalty like never before. The IQONIQ team are delighted to be able to call Alfa Romeo Racing ORLEN our partners and we look forward to delivering unrivalled access to its fans around the world.”

Frédéric Vasseur, Team Principal Alfa Romeo Racing ORLEN and CEO Sauber Motorsport AG: “Getting closer to our fans has always been a central part of our philosophy and the partnership with IQONIQ goes to show we are not just paying lip service to this concept: we are taking active steps to bring fans closer to the team. The IQONIQ app will allow fans to have a personal, direct relationship with our team, something that goes beyond what has been done so far. As a team, we are delighted to help IQONIQ make strides towards becoming the leading Fan Engagement Platform in the world of sport and we can’t wait for the partnership to begin.”