September 19th, 2019

Alfa Romeo Racing teams up with AMBROSIAL in the smoothest of partnerships

Alfa Romeo Racing will bring extra smoothness to the track in Singapore as the team announces a new partnership with AMBROSIAL, the premium Greek-style drinking yoghurt.

Developed by Yili, the leading dairy company in Asia, AMBROSIAL is rich and creamy, an indulgence that can be enjoyed anywhere and anytime. Its name is inspired by ambrosial, the food of the ancient Greek Gods which conferred immortality. AMBROSIAL is produced with signature yoghurt cultures developed by the Agricultural University of Athens in Greece to provide a unique Greek-style drinking experience of rich and creamy indulgence.

The AMBROSIAL branding will feature on the Alfa Romeo Racing cars from the Singapore Grand Prix onwards.

Frédéric Vasseur, Team Principal Alfa Romeo Racing and CEO Sauber Motorsport AG: “We are delighted to welcome AMBROSIAL to the Alfa Romeo Racing family. Our sport keeps expanding its presence in Asia and it’s encouraging to see the biggest brands in the region exploring opportunities within our rapidly growing team. Yili is a market leader in the continent and we are proud to be alongside them as they launch AMBROSIAL in Singapore. It is a high-quality product that suits the modern on-the-go lifestyle – even for us in Formula One – and we cannot wait to try it.”

An Lei, vice president of Inner Mongolia Yili Industrial Group Co.,LTD: “It is an absolute honour to be in partnership with one of the finest racing teams in the world. Although the nature of our businesses is vastly different, there is much synergy between Yili and Alfa Romeo Racing as both brands function on high-quality workmanship, technological advancement and bringing the best brand value to the world. And what better way to start this relationship than with the launch of AMBROSIAL in Singapore during Grand Prix with Alfa Romeo Racing. We look forward to a great period of meaningful, smooth collaboration that is not only strategic but memorable as well.”

About Yili:

Inner Mongolia Yili Industrial Group Co., Ltd (Yili) is Asia’s largest dairy producer with the widest range of product lines, and one of the largest globally according to the Rabobank Global Dairy Top 20 Report 2018.

In the first half of 2019, Yili generated a total operating income of 6.3 billion USD and a net profit of nearly 534 million USD, reaching a new peak in Asian dairy industry.