Alfa Romeo F1 Team Stake races into the metaverse with Everdome
Alfa Romeo F1 Team Stake will continue to build its presence in the metaverse, as the team extends its partnership with Everdome. Through the collaboration with the hyper-realistic metaverse platform, Alfa Romeo F1 Team Stake will provide a new digital home for its community of fans, offering new and returning supporters a series of exclusive and immersive experiences and allowing them to get ever closer to the team.
First announced in the spring of 2022, the partnership with Everdome saw an innovative metaverse experience, branded with the team’s colours and identity, debuting at the Abu Dhabi Grand Prix in November of the same year. Over the course of the current season, the two companies will work together to explore and surpass the digital boundaries of the sport, bringing the team from the Formula One paddock to a uniquely futuristic setting.
As part of the ongoing partnership, Everdome will create multiple metaverse experiences with Alfa Romeo F1 Team Stake throughout the 2023 Formula One season, showcasing its hyper-realistic platform in the paddock during bespoke events at selected races, beginning from this weekend’s Saudi Arabian Grand Prix – when the team’s C43, driven by Valtteri Bottas and Zhou Guanyu, will make its debut in the metaverse.
Alessandro Alunni Bravi, Team Representative: ‘’We are delighted to continue our exciting collaboration with Everdome: the interest around the metaverse is quickly rising, and their hyper-realistic approach in creating their metaverse platform fits closely with our ambitions to offer our fans new, immersive, and high-quality experiences, getting them closer to our team. Everdome plans to transform the way people consume sporting events while raising the bar for fan engagement; all of this will add a futuristic dynamic to the traditional motorsports experience for racing teams and fans alike, and we are thus looking forward to working together and unlock the full potential of our partnership. I’m excited to see Everdome’s platform live in the Formula One paddock for the first time, this weekend, and to see our team’s world come to life in the metaverse as the season progresses.”
Artur Kaczmarczyk, Chief Growth Officer of Everdome: “We are pleased to continue our partnership with Alfa Romeo F1 Team Stake, as the high-class engineering involved in Formula One is akin to the hyper-realistic standard of the metaverse experience we build. 2023 will see some exciting new developments for our collaboration, as we work together to bring motorsport fans into a completely new and unique way to experience Alfa Romeo F1 Team Stake and its work in Formula One. The journey has begun, and we are thrilled to see the potential we can unlock together.”