Alfa Romeo F1 Team ORLEN and WEB EYEWEAR: two new stories, one partnership
Alfa Romeo F1 Team ORLEN and WEB EYEWEAR have entered a multi-year partnership that will bring the Italian eyewear brand into the world of Formula One. WEB EYEWEAR, the main international house brand of Marcolin since 2008, will provide the team with an exclusive range of sunglasses, part of a capsule collection that will be released to the public during the season.
WEB EYEWEAR aims to expand its international reach through a new look and a production process based on cutting-edge techniques and materials of outstanding quality – not unlike the approach of Alfa Romeo F1 Team ORLEN. The partnership with the team brings it together with Alfa Romeo, one of the most prestigious and historical brands in motorsport, uniting Italian style and Swiss precision – with the aim of competing together at the highest level of motorsport.
WEB EYEWEAR branding will appear on the team’s C42 cars, on the helmets and suits of the team’s drivers, Valtteri Bottas and Zhou Guanyu, and on all the team properties and assets. The capsule collection, featuring a dynamic design and high-end details on sunglasses and optical frames born from a passion for sport and great technological research, will be available to fans in the second half of 2022.
Frédéric Vasseur, Team Principal of Alfa Romeo F1 Team ORLEN: “We are delighted to start our journey with WEB EYEWEAR. Their commitment to style is a perfect match for our team, a blend of Italian elegance and Swiss precision, and theirs is a prestigious brand we are proud to have with us on the world stage. We are excited to develop a special collection with them and we can’t wait to present it to our fans later this year.”
Fabrizio Curci, CEO & General Manager of Marcolin: “WEB EYEWEAR’s ambition is to create a new chapter of its own story, credible and consistent with the brand legacy but aimed to look forward in a global scenario. The partnership with Alfa Romeo F1 Team ORLEN is certainly a significant added value to this path. We are thrilled to step into the Formula One world alongside a so important brand.”