Founded in 2017, Stake is an umbrella brand used by its group on multiple business industries, including Clothing, Fashion, Sports News, Social Casinos and Gambling.
In a little over five years, Stake’s casino and sportsbook platform has risen to cover more than 80 billion transactions per year and has more than five million registered users. Stake boasts an extensive global sponsorship portfolio including partnerships with Canadian superstar Drake, Everton Football Club in the English Premier League, Argentine football legend Sergio Aguero, the UFC and many more.
Stake is privately owned and has more than 300 employees split between multiple jurisdictions. In the UK, the organisation operates under the stake.uk.com domain and under TGP Europe Limited licence by the Gambling Commission.
● August: Stake was founded
● October: Stake’s sportsbook launches
• Stake announces its first major sponsorship by partnering with former UFC Middleweight Champion, Israel Adesanya as Brand Ambassador
• Launches official betting partnership of the UFC in Latin America and Asia
• First ever football sponsorship announced – Stake becoming the Main Partner of Watford Football Club in the English Premier League
• Stake partners with TGP Europe Limited to operate the domain stake.uk.com in the UK, under TGP’s UK licence
• Stake’s UK domain launches
• Stake announces Sergio Aguero as Global Brand Ambassador on a multi-year deal
• Partnership with UFC expands to include Brazil, the second biggest market for the world’s most popular MMA organisation
• Partnership with global superstar Drake is announced, a campaign which saw $1 Million donated to the LeBron James Foundation, which was amongst the first activations of this deal
• Stake clothing brand launches and sold through stake.shop
• First sponsorship in Japan, sponsoring the boxing match between Gennadiy Golovkin and Ryota Murata at Saitama Super Arena
• Brazilian UFC legend Jose Aldo is announced as a Brand Ambassador
• Stake becomes the Main Partner of Everton Football Club in the English Premier League
• Stake’s social casino, stake.us launches exclusively to the United States
• Stake launches stakenews.in, a sports news platform for the Indian market & becomes Main Partner of Mumbai City Football Club and Hyderabad Football Club
• Brazilian UFC legend Glover Teixeira is announced as a Brand Ambassador
• Japanese MMA star Keinosuke Yoshinaga signs as a Brand Ambassador